Price Negotiations

All buyers want to pay as little as possible for the home they purchase. Buyers in slower markets are definitely looking to score a bargain. My job is to combine services to my sellers that include marketing to improve the competitive position of their homes, and then to assist them in countering low offers and buyer resistance to fair pricing.
 
Part of this process begins with the CMAs I do and the price at which I suggest that you list your home. Starting at the right price for the market with a little room for negotiation combines market specifics with buyer human nature factors. I'm really good at this negotiation thing, as I do it every day. I'm on your side, and my job is to get a combination of the best price and contingencies resolutions for your home.
 
Many sellers are intimidated when there are distressed properties for sale in the area or foreclosures putting downward pressure on prices. However, generally there is a 20% to 30% difference in selling prices between those homes and seller-occupied homes in good condition. You see, those distressed properties are usually in poor-to-terrible condition. In many cases, they will not even qualify for a mortgage without extensive modifications and repairs, and that’s not going to be possible for most buyers.

So, the first thing to remember is that you’re selling a “ready to move in” property, and this commands a higher price. The more “ready to move in” it appears to the buyer on that first walk-through, the better the price you’re going to get. So, I’ll make some suggestions as to landscaping, curb appeal, outdoor and indoor improvements, and possibly even “staging.” Staging is the process of moving, adding to or taking away from furnishings in the home to make it seem more spacious and to allow potential buyers to view it as “their home” in the future.

Consider the possibility of post-inspection repair requirements by the buyer(s) as well. The time to think about this is from the first offer, as you don’t want to negotiate a purchase price that leaves you little or no room for possible repairs or condition corrections. This single item is the cause for the vast majority of deal failures after a successful initial price negotiation.

Some negotiations are short and sweet, while others can involve multiple counter offers with terms and conditions related not only to price, but also related to closing costs, items included in the sale, partial owner financing and more. My job is to work with my sellers to know their needs and to tailor the negotiation to those requirements to get the best deal for them.

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Contact Info
Agent
Frank Martini

Senior Sales Associate

Castelli Real Estate Services

2227 Wilton Dr.
Wilton Manors  Florida 33305

415-378-0773 frankmartini@mac.com

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Success Stories
  • Frank was both timely and reactive to all of my needs during the entire purchase, including even AFTER the closing! Unfortunately I had a number of unforeseen circumstances due to incorrect title information on the originally offer and rather then giving up, Frank found even a better purchase for us and then followed up through the entire process to ensure that I was indeed happy and that all aspects of the sale was complete, even going as far as collecting the outstanding keys and utility information. Frank was very professional with constant follow up and communication. Highly recommend!

    Douglas Hohlbein
  • Finding a new home is tough enough locally, finding a great new place from 1000 miles away seemed impossible, until I found Frank Martini online. Mr. Martini's communication and professionalism were outstanding. Without the need to commute from one end of the coast to the other, Frank helped me find the perfect residence, negotiated the terms, expedited all documents, secured my keys and even met me upon arrival in town. I would highly recommend Frank Martini's service to anyone, and will definitely obtain his skills again when needed. A very lucky and satisfied client -

    Steve Knight
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