How We Market Your Home Online

Let’s cut through the hype you may be seeing as regards Internet marketing of Fort Lauderdale real estate. Sure, every agent worth its salt has a website. And, my website is better than most in presenting my seller listings to showcase them to their greatest potential. And, I'm really good at all of that SEO, Search Engine Optimization, stuff. That’s the stuff I do on my site to get as high in search engine results as possible to get the most in search engine visitor traffic.

However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website’s visibility; unless you’re Yahoo or Google. There is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds or thousands of real estate sites and they’re all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? I want you to learn about the power of “syndication,” and why I spend significant resources, time and effort in syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. I have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within days of your listing going live.

So, although I'm getting great search engine exposure, I'm not relying on it to be my only resource to sell your home through online marketing. Each of those sites to which I syndicate your listing will have links back to the original and complete listing at my website. It’s there that I shine in marketing your Fort Lauderdale real estate property once I’ve attracted visitors from these other sites.

  • I take a full and expert suite of professional quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.
  • Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. I’ll work with you to produce the very best marketing approach for your property.
  • Thorough professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.
  • Once a buyer gets to my site from these many conduits, I don’t just let them look and leave. I offer showings and other special information about the market and your property in exchange for their contact information. If I can get into direct contact with them, it’s going to increase my chances of selling your property to them.

I get a great deal of our listing business from referrals by our satisfied sellers, so don’t hesitate, let me get started in helping you today!

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Contact Info
Agent
Frank Martini

Senior Sales Associate

Castelli Real Estate Services

2227 Wilton Dr.
Wilton Manors  Florida 33305

415-378-0773 frankmartini@mac.com

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Success Stories
  • Frank was both timely and reactive to all of my needs during the entire purchase, including even AFTER the closing! Unfortunately I had a number of unforeseen circumstances due to incorrect title information on the originally offer and rather then giving up, Frank found even a better purchase for us and then followed up through the entire process to ensure that I was indeed happy and that all aspects of the sale was complete, even going as far as collecting the outstanding keys and utility information. Frank was very professional with constant follow up and communication. Highly recommend!

    Douglas Hohlbein
  • Finding a new home is tough enough locally, finding a great new place from 1000 miles away seemed impossible, until I found Frank Martini online. Mr. Martini's communication and professionalism were outstanding. Without the need to commute from one end of the coast to the other, Frank helped me find the perfect residence, negotiated the terms, expedited all documents, secured my keys and even met me upon arrival in town. I would highly recommend Frank Martini's service to anyone, and will definitely obtain his skills again when needed. A very lucky and satisfied client -

    Steve Knight
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